Nov. 5-7, 2000
Momenta Art Gallery at the Meat Market Art Fair
In collaboration with Daniel Seiple
T R O I S
C E N T
D O U Z E
In this piece, we opened up the sweater boutique, Trois Cent Douze, within Momenta Gallery at the Meat Market Art Fair in Chelsea. The boutique was located in Room 312 where we displayed 12 turtle neck sweaters on wooden shelves. Each sweater was priced at $156. To help our customers make informed decisions and feel self-assured, we worked as salespersons and modeled our sweaters. We answered questions concerning the material, color-type, and sizes. By the end of the three days, roughly 30 people had tried on our sweaters in the fitting room and two were sold. We exchanged the tags and returned the remaining 10 sweaters to K-Mart.